Our Story

Hi Guys! Let me start with a little bit about myself. I have been married to my high school sweetheart - A.J. - since September of 2012. We have two children - our son, Brady Alexander (3 years old) and our daughter Madelyn Reese (born June 2020). Our boutique is named after our children because they are our little miracles. After battling infertility for 4+ years, we learned that my tubes were blocked and our only chance at biological children was through IVF. Our first round in 2016 yielded only one surviving embryo - that brought us our Brady. Our second round in 2019 again yielded only on surviving embryo - bringing us our princess, Madelyn. Then in December 2021, we were shocked beyond belief to welcome our sweet surprise, Hadley Grace.

I have always loved shopping for kid's clothes and I was tired of paying so much money for stuff they outgrow so quickly. My husband kept mentioning starting a children's boutique for MONTHS but my plate was full with a newborn. After deciding I wanted to be home with my baby girl for at least a year - I decided it was time. I quit my job of 7 years as a corporate accountant to be home and the boutique came from my downtime.

We are just getting started, but we are excited to see where this thing goes. We hope to offer you plenty of selections at prices you can afford - and that we leave you happy after your purchase.

There are items to shop from on our website - and we also offer pre-orders in our Facebook group [Alex + Reese VIP Group].

Happy Shopping!